Privacy Policy

Updated: 11/4/22

The Employee Owners of King Arthur Baking recognize and respect the importance of maintaining your privacy and keeping your information secure.

This Privacy Policy describes how King Arthur Baking Company, Inc., its employees, officers, directors, agents, subsidiaries, and affiliates (collectively “King Arthur Baking”, “we”, “us”, or “our”), collect, use and share information we collect when you interact with us on: or websites that link to this policy, social media platforms, email or postal mail, in our stores, or when you call our customer service center.

It's our intent to ensure that this Privacy Policy and our practices are honest, complete, clear, and current. To do so, we reserve the right to update and revise this policy without prior notice. Revisions will be noted with a new date at the top of this policy.

Please read the Privacy Policy carefully before you start to use our Website. This Privacy Policy is part of our Terms of Use, which governs your use of the King Arthur Baking Website. By using the Website, you agree to be bound and abide by the Terms of Use and this Privacy Policy. If you do not agree to the Terms of Use and this Privacy Policy, or if you violate them in any way, your right to access or use the Website is terminated.

How we collect information

In order to be a premier resource for quality baking products, and to provide the knowledge and inspiration to use them, we record information from your interactions with us online and when you interact with us via email, social media, postal mail, or phone. The types of information we may collect and methods used to collect them fall under one or more of the following categories:

Information you provide to us

Basic contact information

King Arthur Baking collects information that you voluntarily provide when you interact with our website, create an account, register for a baking class, participate in a survey or promotional giveaway, sign up for our emails, subscribe to SMS/text alerts, or request a catalogue by mail. Examples of this information include but are not limited to: your name, email address, postal address, and phone number.

Account information

When you create an account through our website, customer service team, or at our retail store, we collect information you create through using these services. Examples include your username, password, customer number, rewards member number, the products added to your wishlist, or the recipes saved to your recipe box. King Arthur Baking does not store 'plain text' passwords for online accounts.

Payment information

Purchase and Payment Information: When you make a purchase or receive a credit, you will need to provide the information required to process and ship your orders or respond to your customer service requests. This may include your credit card number, card type, expiration date, or secure PayPal account information, as well as your billing address and shipping address. King Arthur Baking does not store, archive, or otherwise retain credit card numbers.

Applicant information

When you submit an application for employment or provide information to a recruiting service, we collect your “basic contact information” as described above from your inquiry, along with any education and/or profession information included in other application materials such as a cover letter. We may collect other information as required during the interview or hiring process.

Information we collect as you use our services

Activity & device information

When you use the King Arthur Baking website we collect information on the actions you take such as search history, products you browse and/or place into your shopping cart, along with certain device, browser, and location information (such as IP address) from how you accessed it. When you use our live chat tool or call our Baker’s Hotline, we collect information such as the date and time of the call, your device/browser version, IP address, and a record of the conversation. When you communicate with us via text, we collection information such as your phone number, carrier, and geolocation data. When you post a comment, question, or review we collect information to verify your identity.

Public information (the content you share)

All content and information (personal or otherwise) that you add to the Website or social media platforms associated with King Arthur Baking, including but not limited to photos and comments on our blog, recipe and product ratings and reviews, Facebook, Instagram, Twitter etc. will be considered public information for the purposes of this policy. Please be careful when posting and sharing your information online. In addition, we collect technical data associated with both public and private information that you upload to the Website, such as when the information was uploaded and how that content is formatted.

Information you post may be retained and made publicly available on the Website indefinitely, consistent with our Terms of Use.

Pseudonymized Browsing Information

We use third party analytics tools such as Google Analytics to help us measure the performance of our Website. These tools collect pseudonymized browsing information that may include how often people visit our website, which pages they visit, which products are purchased and the source of the visit. This information is not sufficient to be attributed to you as an identified or identifiable person.

To process analytics data when you visit the Website, third party analytics tools use various technologies, including cookies or similar technologies to identify your browser or computer device. Third parties providing these tools do not receive your King Arthur Baking user account information, your email address, or other Personal Information through the use of cookies.

To opt out of Google Analytics on the Website go to

Information from third parties

In addition to the information you provide to us voluntarily, and that which we collect from your use of our website and services, we may combine this information with additional data from other third party sources to complete your user profile and measure the effectiveness of our marketing initiatives beyond our Website.

Social networks

If you use social media logins (like Twitter and Facebook) to post reviews, ratings, questions, photos or other content  on our website, we may be able to view the information you have made public on the social network. You can always limit this sharing using your social media service settings.

Cookies and Tracking Technologies

Like many websites, King Arthur Baking and our third party partners, vendors and business affiliates use cookies and other tracking technologies on our Website to collect, process, and store Personal and Pseudonymized Browsing Information.

We use cookies for a variety of purposes, including to enable you to select, place, and purchase products in our shopping cart, to save your cart for future visits, to make it easier for you to navigate the site, and enhance your web browsing and shopping experience.

Cookies are small files that are stored on the device you use to access the Website. You can adjust the settings on your device to remove or refuse cookies by following the instructions provided by your web browser. If you adjust your settings to refuse cookies, or if you delete cookies, you may not be able to access or use some portions of our website and some features may not work as we have designed them to.

Our website uses first party cookies (set by King Arthur Baking) and third Party Cookies (set by digital marketing partners). The cookies used on our website may be persistent or session based.

The King Arthur Baking website may also use other technologies including but not limited to Javascript tags or tracking pixels to collect, process, and store Personal and Pseudonymized Browsing Information as described above. Tracking pixels and tags assist in delivering cookies and allow us to collect Browsing Information about website users. Tracking pixels or tags may also be included in the emails we send you in order to determine whether the emails have been opened and if you have clicked on links with the email.

The tracking technologies used on our Website may be used by King Arthur Baking, or our third party partners, vendors and business affiliates for the purposes described in this Privacy Policy and the Terms of Use. Our third party partners, vendors, and business affiliates may use these tracking technologies to measure advertising effectiveness (such as which web pages are visited or what products are purchased) to understand shopping patterns, to determine whether you have seen particular ads and for their own business purposes that are not described in this Privacy Policy.

How we use information

In addition to utilizing personal and payment information to complete transactions, issue refunds, communicate with you, and fulfill your requests, King Arthur Baking may use information collected to analyze and improve our products and services, and to conduct targeted marketing and advertising activities.

If you provide us with your email address when you make a purchase or sign up to receive marketing communications, we may use your information to contact you with special offers, recipes, news and other content about baking and King Arthur Baking. We may use personal information collected from your use of our website (including your email address even if not expressly provided) and match that information with postal address records to send you our catalog or other marketing materials.

Interest-Based Advertising

We may work with third party advertising companies that collect and use information about your online activities across sites over time, in order to deliver more relevant advertising elsewhere on the Internet. This practice is known as interest-based advertising. You may visit to learn more and to opt out of this type of advertising by third-party advertising companies participating in the Digital Advertising Alliance self-regulatory program.

We do not operate or control and are not responsible for the opt-out choices available there. Electing to opt out will not stop ads from appearing in your browser or applications and may make the ads you see less relevant to you. If you delete, block or otherwise restrict cookies or use a different computer or Internet browser, you may need to renew your opt-out choice.

King Arthur Baking does not respond to Do Not Track (DNT) signals and handles all user information consistent with its Terms of Use and this Privacy Policy.

Personalizing your experience

We use the information we collect about you and your activity on our website and through our services (including purchase and browsing history) to provide you relevant and personalized product and content recommendations on our website, through advertising channels, and within our email or SMS marketing campaigns (e.g. abandoned cart reminders).

How we share information

We’re committed to sharing information only when needed for a legitimate business or legal purpose, and then only with recipients who will protect it.

On our website & marketing materials

We may use information collected from customers and site visitors for the purpose of informing other prospective customers, such as sharing a product review or testimonial about our services in an email campaign, catalog or other marketing materials.

With service providers and business partners

We may share your personal information with third parties who perform services on our behalf. For example, we share certain email activity data with vendors to help measure campaign performance, target advertisements and promotions, and personalize the user experience. We may also share information with data aggregators, advertising partners, and business consultants that are carefully selected and agree to terms pursuant to this Privacy Policy.

With members of our catalog consortium

On occasion we will rent or exchange our list of postal addresses with other companies with whom we share similar customers. If you do not want your name and postal address to be shared, you may opt out by emailing or by calling us toll-free at (800) 777-4434. More information is available in the “Do Not Sell My Personal Information” section of our California Privacy Notice.

King Arthur Baking will never sell, trade, or rent your email address.

For legal requests

We use personal information to comply with legal obligations pursuant to the legal protections afforded to you in your country. Where required to obey the law, such as in response to a subpoena or legal process we will disclose your personal information. We also reserve the right to use your personal information to exercise or defend legal claims.

Your rights and control

Communication preferences

Personal Information

You may amend/modify your personal information, by emailing or by calling us toll-free at (800) 777-4434.

Email subscriptions

You may adjust your email marketing preferences via the user account menu at, visiting the email preferences page, or by clicking the “preferences” or “unsubscribe” link in the footer of any marketing email.

If you choose to opt-out of receiving marketing emails, we may still send you important transactional emails including order confirmation, shipping confirmation, item availability alerts you request, account-based notifications, or in response to other inquiries you make.

Catalogues and printed mail

You may change the frequency of our printed catalogs, or opt-out of receiving all mailings from King Arthur Baking, by sending an email to us at or by calling us toll-free at (800) 777-4434.

State-specific rights and disclosures

Please refer below for specific disclosures that may be applicable to you.

California Residents, please visit our page for additional California-specific privacy disclosures.

Data retention

We will only retain your information for as long as is necessary for the purposes set out in this policy or as needed to provide services to you or to advertise or market services to you. For example, we may not delete your personal information insofar as it is needed to uphold our legal obligations, resolve disputes, or enforce our agreements, or as needed to continue to inform our marketing efforts.

Links to Third Parties, Social Media, and Social Sharing

Our website may contain links to other websites that are outside of our control. Please be aware that we are not responsible for the privacy practices of any other website or service linked to or from the Website, including the information or content contained within them. If you visit any third party website, or provide any personal information to such site, you are not submitting that information to us, and we have no control over the website’s privacy practices. We encourage our users to be aware when they leave our site, and to familiarize themselves with the privacy statements of all websites that they visit and interact with.

Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our website. If you interact with these social media networks through our website, your experience on those social media sites will be governed by the privacy and other policies of those sites. So, the privacy settings you have chosen on those sites will determine the degree to which your information is made public. We encourage you to choose your privacy settings on those sites accordingly.

Our website offers social sharing features, which let users “like” or otherwise share our content on social media platforms. Other users of the social media platform or the general public may see the content you have shared or liked based on the privacy preferences you have defined on the platform.

Government, Courts, and Law Enforcement

We will access, preserve, and share any information about you, without your consent, to government or law enforcement officials or private parties as we in good faith believe necessary or appropriate to respond to claims and legal process (including, but not limited to, subpoenas), to comply with applicable laws, to protect the property and rights of King Arthur Baking, you or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to pose a risk of being, or is illegal, unethical or legally actionable.

We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.


We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard your information delivered to us electronically, our Website uses Secure Sockets Layer (SSL). SSL encrypts information submitted via website forms so only we are able to decode the information submitted. King Arthur Baking also complies with Payment Card industry (PCI) requirements and our site is regularly scanned to confirm compliance with these standards.

Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from our website, and you do so at your own risk.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.


King Arthur Baking online services are not intended for the use of individuals under the age of 16, and we do not knowingly collect or solicit information online from individuals under the age of 16. In the event that we learn that we have collected personal information from a child under age 16 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 16, please contact King Arthur Flour at

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by updating the date at the top of this policy. We encourage you to check regularly to see if our Privacy Policy has changed.

Governing Law

This Privacy Policy and the privacy practices of our website and King Arthur Baking are governed solely under the laws of the State of Vermont (in the United States of America), without regard to its conflict of law principles.

Privacy Questions

If you have any questions, concerns, or comments about this privacy policy, please email us at, or you can write to us at:

King Arthur Baking Company
Attn: Consumer Care
58 Billings Farm Rd
White River Junction, VT 05001
Re: Privacy Policy